Hi, I am Jeff Birkeland. I’ve been building consumer products and teams in Silicon Valley for 20+ years. I’m the SVP of Product at Included Health, where I lead product development teams across our virtual care and health care navigation product lines. Previously, I served as SVP and GM at Headspace, where I led product development and oversaw the company’s $100M+ direct-to-consumer business. Before that, I built products and led teams at Facebook, focused on empowering creators, publishers, and media companies, and at LinkedIn, serving a Director of Product for Feed. More often than not, what I’m doing is building and developing the teams building the product as much as the product itself.
Earlier in my career, I produced documentary television, with credits at HBO and PBS. I live in Silicon Valley with my wife and a very mellow chocolate Labrador.
Some links:
- ‘The Integration is the Innovation’ (Crafted Podcast, 2024)
- ‘Behind the Design: Headspace‘ (part of the Apple Design Awards, for the Social Impact category, 2023)
- ‘ Finding your frosting as a product leader’ (keynote session at Mind the Product, SF+Americas, 2022)
- ‘Finding Headspace: A Mindful Journey’ (Techonomics Podcast, 2021)
- ‘The Time Knock Knock Jokes Saved My Keynote‘ (2015)

How to reach me
Reach out if you’d like to work together:
- Speaking Opportunities, Podcasts and Panels
- Open roles at Included Health
- I also do limited leadership coaching.